Still Accessible: But Elsewhere

By Peter O'Neill

Pretty soon now, you will be noticing that I am no longer posting reports or blogs on the Vendor Strategy Professional pages. This does not mean that I have left the stage. It is just that I am assuming a new research focus and targeting my reports at a new role, one serviced within the Technology Product Marketing and Marketing pages. I will be building up research for one of my favorite marketing contributors, the Field Marketing Manager, that true marketing schizophrenic.

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Leaning The Other Way Now

By Peter O'Neill

Here is quick addendum to my recent blog entitled "Leaning Into The Kindergarten".

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Leaning Back To The Kindergarten

By Peter O'Neill

I have just come back from our own Business Technology Forum
in Chicago where my colleagues presented about the concept of “lean production”
to an audience of application development and business process professionals:
how the IT industry, including enterprise IT, must now finally address and
improve its R&D and production processes, just as other industries have
done already.

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How NOT to leverage brand equity

By Peter O'Neill, Vice President & Principal Analyst at Forrester Research

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