Getting Ready For My Teleconference On Field Marketing

By Peter O'Neill

I like I like to be prepared. Next Monday I give (present? perform?
recite?) my first Forrester Teleconference about field marketing. See http://www.forrester.com/rb/teleconference/field_marketing_professionals_must_adapt_to_new/q/id/6065/t/1

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Should you believe everything you read in a blog?

By Peter O'Neill

Or ...Opalis NOT Acquired By Microsoft


We analysts always tend to want to be the first on the stage with impending news and blogs are a perfect medium for getting information out as quickly as possible. In fact, blogs can even sometimes be just a little ahead of the news it is predicting, and are sometimes held responsible for the said event. That is why financial analysts, when they blog, always disclose their portfolios in relation to the companies mentioned in the blog.

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New VPR for IT Management Software - Call For Submittals

By Peter O'Neill

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Hello Everybody - Can I be of interest?

By Peter O'Neill

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Still Accessible: But Elsewhere

By Peter O'Neill

Pretty soon now, you will be noticing that I am no longer posting reports or blogs on the Vendor Strategy Professional pages. This does not mean that I have left the stage. It is just that I am assuming a new research focus and targeting my reports at a new role, one serviced within the Technology Product Marketing and Marketing pages. I will be building up research for one of my favorite marketing contributors, the Field Marketing Manager, that true marketing schizophrenic.

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Leaning The Other Way Now

By Peter O'Neill

Here is quick addendum to my recent blog entitled "Leaning Into The Kindergarten".

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Leaning Back To The Kindergarten

By Peter O'Neill

I have just come back from our own Business Technology Forum
in Chicago where my colleagues presented about the concept of “lean production”
to an audience of application development and business process professionals:
how the IT industry, including enterprise IT, must now finally address and
improve its R&D and production processes, just as other industries have
done already.

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How NOT to leverage brand equity

By Peter O'Neill, Vice President & Principal Analyst at Forrester Research

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