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Posted by Peter O'Neill on May 7, 2010
I had the pleasure of hosting an IT Services Marketing Association (ITSMA) workshop, “Building the Business Case for Social Media in B2B Marketing” at our London office this week. There were 12 IT services marketers attending, and we all enjoyed very informative presentations led by Moira Clark, Professor of Strategic Marketing at Henley Business School. Moira has lots of practical experience and did extensive research work for Cisco in 2009. We also heard from DNX Ltd, a marketing agency with several tech vendor clients, as well from LinkedIn.
I certainly learned a lot personally about using social media - there was quite a bit of “hands-on” work: assessing a company’s social media strategy, comparing listening platforms, and launching a community. Here are some of the highlights that I remember most (and consider me an experienced tech marketer now trying to understand the impact of social media on the marketing mix).
I have just co-presented our own POST Workshop for adopting social media three times over the last month, and we are scheduling further dates as we write/read. Some of this workshop will flow into our new, improved, materials (with due citation of course).
Anyway, I’m enjoying our conversations, so keep your comments and emails coming. If you would like to discuss any ideas on “The New Tech Industry Marketing Imperative,” all inputs are welcome.
Always keeping you informed!
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