Posted by Peter Kim on October 24, 2007
I'm delivering a free webinar
with Umbria CEO Janet Eden-Harris on word of mouth marketing and brand
monitoring. It's scheduled for Wednesday November 7th at 3 pm Eastern.
We'll be talking about taking a left-brain approach to making WOM work. More potential takeaways:
- Learn not only what is being said, but who is doing the talking
- Discover common characteristics of a target segment
- Learn how to measure the effectiveness, momentum and engagement of your marketing
- Take away practical tips for adjusting campaigns for the shifting marketing landscape
You can register with Umbria directly.