Posted by Peter Kim on June 29, 2007
I've seen some paid keywords on Google. Given the amount of buzz, hype, anticipation around the launch - why even bother? (unless you're marketing Blackberries.) Today I got an email with the image at left. Search ads and email - that's it. Compare that to the consumer-generated content around the product: on YouTube, Flickr, and in blogs.
Here's what brand monitoring experts have to say about the launch:
- Matt Hurst at Microsoft predicts the topic will garner 1% of blog discussion today. Looks like he's right.
- Nielsen Buzzmetrics indicates positive sentiment around features. Relevant Noise disagrees.
- BrandIntel points out that although discussion levels are high, purchase intent remains neutral.
So it seems as if we have a Subservient Chicken question here: lots of buzz, but what about sales? At minimum, the iPhone is already a huge success for the Apple brand and time will tell us about the bottom line...