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Posted by Peter Kim on June 26, 2007
Cliff Condon, Head of Research for Forrester's Marketing & Strategy cohort, gave Finance Forum attendees an eye-opening look into European online banking trends. Cliff happens to be the perfect person to deliver this cross-cultural perspective, originally from Boston and having lived in Amsterdam for the past seven years, working in the financial services industry on both sides of the Atlantic. His charge to the audience: benchmark globally, differentiate locally.
Europe's leading innovators are ahead of the game in three areas:
It's clear that companies need to look for innovation not only outside their industry, but also across the world. Global best practices are the perfect way to differentiate a local offering.