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Posted by Peter Kim on February 5, 2007
Last year, I focused on integrated marketing; here's my 2007 Super Bowl ad review. In general:
But enough about how bad the ads were in general. [Along with the
halftime show.] Many ads stood out in specific categories:
Before the game was even over, Stuart Elliott at the New York Times had published an article
about this aspect of the ads. The violence was another reason Coke's
GTA ad - which you'd EXPECT to be violent - went over so well.
Most use of sex.
The wardrobe malfunction from three years ago has killed sex appeal in advertising. These advertisers were not afraid to go back to the well - for better or worse.
Most emotional appeal.
No tug at the hearstrings on the level of Campaign For Real Beauty this year, but a nod to Coke for the strapline "especially today."
Most use of facts.
Toyota could have taken Mitsubishi's classic "See What Happens" spot to a new level - but didn't. Still pretty cool stuff, though. Wonder what Plan B was if the truck didn't stop?
And my favorite ads, purely by personal entertainment value: