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Posted by Peter Kim on August 15, 2006
The Forrester Brand Monitoring Wave is well underway and we are entering the final stages of the process. The hard work from all of the participating vendors is over (i.e. demonstrations and related preparation) - now I get to sit down and put things into the written research format and figure out what it means.
In a related development, yesterday WPP Group announced a partnership with Visible Technologies - a brand monitoring firm focused specifically on the consumer-generated media space. This is definitely a sign of things to come in the brand monitoring market...
Look for the final evaluation to publish in the middle to end of September.