Posted by Patti Freeman Evans on November 9, 2011
A year ago, Forrester fielded our Q3 2010 Global Mobile Maturity Online Survey. We interviewed more than 200 executives in charge of their companies’ mobile strategies around the globe (40% in the US, 40% in Europe, and 20% in the rest of the world). You can see the results from last year’s survey here.
To help consumer product strategists and executives benchmark and mature their mobile consumer strategies, we’re updating this survey.
Planning and organizing for the use of mobile technologies is a complex task. Some players are laggards and think they still need to get the basics of their online presence right, while others are clearly ahead of the curve. Yet two questions we consistently hear are: “Where is my organization compared with others in the use of mobile?” and “How can we mature our mobile consumer approach?”
Here’s how you can help:
If you’re in charge of your company's mobile consumer initiative or if you’re familiar with it, then please take this survey.
Click here to start the questionnaire.
If you’re not familiar with your company’s mobile consumer approach, please forward this survey to the relevant colleagues who are in charge of defining or implementing your mobile consumer approach.
- The survey takes less than 20 minutes to complete.
- The survey will be live until November 20.
- Responses will be kept strictly confidential and published only in an aggregated and anonymous manner.
- For your efforts, we will share a free copy of the survey results.
- Needless to say, we will filter responses and exclude irrelevant answers as well as answers from vendors, agencies, or consulting organizations.
In the meantime, we want to hear from you, so please, share your thoughts by joining our discussion in The Forrester Community For Consumer Product Strategy Professionals.
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