Patti Freeman Evans serves eBusiness & Channel Strategy Professionals. See the full Analyst bio.
Visit Forrester.com to learn how we make eBusiness & Channel Strategy Professionals successful every day.
A Happy Holiday For Retailers?
Posted by Patti Freeman Evans on December 21, 2009
- 205 Recommendations
- 0 comments
[By Patti Freeman Evans]
There may be some optimism in the air for retailers this holiday. U.S. retail sales rose 1.3% in November according to the Commerce Department, marking the third increase in the past four months, and the Reuters/University of Michigan preliminary index of consumer sentiment for December rose to 73.4, up from 67.4 in November. The ICSC-Goldman Sachs chain store index, which includes about 30 retailers, was up 2.4 percent last week from the same period a year ago. Good news was also delivered to eCommerce retailers: Cyber Monday sales appeared strong.
The National Retail Federation, in a report released earlier last week, said that on average, consumers had completed less than half of their holiday shopping and 19% still haven't started. As shipping deadlines come to a close, last minute-shopping could provide retailers a final boost to close out the year.
Forrester predicted in our 2009 US Online Holiday Retail Forecast that online retail sales would reach $44.7 billion during November and December, a year-over-year increase of 8%. The hopeful numbers surrounding consumer sentiment, retail sales, and holiday shopping provide an upbeat outlook for those forecasted numbers, and sets an encouraging tone for the retail space in 2010.
Categories:
search forrester's blogs
Analyst Blogs
- Andrew Stockwell (15)
- Andy Hoar (11)
- Benjamin Ensor (33)
- Bill Doyle (2)
- Carrie Johnson (21)
- Catherine Graeber (1)
- Denée Carrington (4)
- Ellen Carney (9)
- Julie Ask (91)
- Kelland Willis (3)
- Martin Gill (36)
- Patti Freeman Evans (22)
- Peter Sheldon (19)
- Peter Wannemacher (12)
- Sucharita Mulpuru (52)
- Tiffani Montez (9)
- Zia Daniell Wigder (42)
Top Categories
- eCommerce (5)
- ratings and reviews (2)
- Agile Commerce (1)
- Asia (1)
- channel strategy (1)
- eBusiness (1)
- eBusiness & Channel Strategy Summit (1)
- European eCommerce trends (1)
- Facebook (1)
- Forecasts and Trends (1)
- See all
Archives
- November 2012 (1)
- July 2012 (1)
- June 2012 (1)
- March 2012 (1)
- November 2011 (1)
- May 2011 (3)
- April 2011 (1)
- February 2011 (1)
- September 2010 (1)
- April 2010 (1)
- March 2010 (2)
- February 2010 (1)
- January 2010 (1)
- See all