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Posted by Olesia Klevchuk on June 20, 2011
Forrester’s Consumer Technographics® is growing! And we have just filled in a big space in our global map with Russian Technographics. There is probably no need to explain why Russia is an important market. It has a population of 140 million, with almost three-quarters living in urban areas. Russian consumers have the highest disposable income out of all BRIC markets, and cities like Moscow and St Petersburg are full of well-educated, Western-oriented consumers whose income is around three times the national average. Apart from demographics, there are other factors that make Russian consumers appealing, interesting, and unique:
Our new Russian Technographics allows us to follow and analyze this exciting, growing, and developing market. Twice a year, we collect consumer data covering urban areas. Our offline face-to-face survey will cover topics such as media consumption, shopping behavior, adoption of various technologies, financial services, mobile, travel, and attitudes toward advertising, among other subjects. In the following online survey, we will explore digital and online behavior of Russian consumer while drawing parallels with the rest of the world.
We are looking forward to understanding this part of the world a bit better. We’re currently working on the online survey, I’m interested in hearing what you would like to know about Russian consumers.
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