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Posted by Nupur Singh Andley on November 11, 2013
I attended Cisco’s annual Collaboration Summit in the US two weeks ago and would like to share my three key takeaways from the event with you. Cisco told the audience that it’s going to:
Several times during the event, Rowan Trollope, the head of Cisco’s Collaboration business, reinforced the need to drive simplicity in the company’s collaboration portfolio. Whether it’s simplicity in use, a single user interface for WebEx and Jabber, or ease of use in systems management via enhancements to the Prime Collaboration solution, Cisco is focusing on reducing system complexity and enhancing the usability of its solutions. Fusing cloud capabilities with on-premises infrastructures will not only give customers simpler pricing schedules, it will also allow them to choose the best deployment option for their organizations and leverage their existing hardware assets while making the transition to the cloud. New, affordably priced endpoints like TelePresence MX300 and 7800 IP phones will give customers more value for money while also providing a broader range of functionality.
The message underlying all of the various product launches and forward-looking statements made at the event is that Cisco is going to leverage the strengths and synergies of its existing portfolio to deliver innovative capabilities. Integrating and improving the solutions it already has will allow Cisco to keep its portfolio simple and affordable while delivering a superior user experience. With the technology in place, the company will now focus on expanding its collaboration install base and is gearing up to compete with the likes of Microsoft Lync.
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