Holography Spells The Next Phase Of Innovation In Projection Technology

No longer just a science fiction fantasy, holography technology is set to fuel major innovation in both business and consumer applications. Offering superior visual experience and support for interactive and intuitive applications, holography is already being leveraged in various scenarios, while the capabilities are also driving development of innovative applications across multiple industries. For instance, holography is being tested for simulation-aided training applications, as humans tend to notice patterns better when they’re presented in three dimensions. The US Army Research Laboratory collaborated with Zebra Imaging to test the success of digital holography for medical training purposes and found that students retained about 30% more information from holography-enabled training compared with textbook-based training. Holography is being successfully deployed in a variety of contexts. We found that:

  • Holography is gaining traction across industries. Organizations are deploying holography for a variety of consumer and business applications, ranging from entertainment to design and exploration. Moreover, the technology’s usefulness is being tested for critical applications such as surgery — where it presents images of human organs in an interactive three-dimensional environment that allows the surgeon to manipulate these images in real time, making the procedure less invasive.
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Three Business Scenarios That Justify Cloud Collaboration Deployment In Asia Pacific

I am currently in the process of wrapping up a report on implementing cloud collaboration solutions in Asia Pacific. For this report, I interacted with technology vendors, collaboration service providers, and customer organizations to understand the current state of cloud collaboration adoption in Asia Pacific and the drivers and key criteria that organizations need to consider when evaluating a solution and service provider. Three distinct business scenarios emerged as the most appropriate for cloud collaboration services deployment:

  • To reduce the total cost of ownership. Compared with an on-premises infrastructure, public cloud deployments offer a lower total cost of ownership to individual companies, as multiple customers share the service provider’s infrastructure and associated costs such as hardware, software upgrades, and IT maintenance. While it’s beneficial for organizations across all segments, it’s especially advantageous for small and medium-size businesses with limited IT budgets and small IT teams.
  • Implementation in greenfield projects. Existing legacy communications infrastructure investments discourage customers from adopting cloud solutions. But this works well for newly established companies, as it offers better flexibility and efficiency at a lower operating cost — a critical business requirement, especially during the first few years of operation. Furthermore, lower upfront expenses help customers boost business agility and utilize funds for functions that are critical to operations and help them gain a strategic advantage in the marketplace.
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Cisco Is Bullish On The Midmarket For Growth In India

In the first week of December, Cisco India held its analyst summit to share its 2014 strategy. Given low market morale following the sharp decline in Cisco India’s Q1, FY 2014 revenues, the event was timed well to reinforce Cisco’s ongoing commitment to the Indian market. Amongst many forward-looking statements made at the event, one message stood out – target the rising midmarket (which Cisco defines as companies with 100-1000 employees) to drive growth in India. Following are the key initiatives that the company outlined to grow its mid-market business:

-          Expanding channel network in tier 2 and 3 cities. Cisco is focusing on expanding its channel ecosystem in two ways – working with independent software vendors (ISV) to jointly develop vertical-specific solutions aligned to midmarket needs; and promote Cisco’s cloud-based offerings through hosted collaboration services (HCS) partners. This is a solid strategy given the physical proximity and influence that these local partners have on firms in smaller cities.

-          Incentivizing partners and equipping them with tools to boost sales. Cisco is offering handsome incentives to its channel partners focused on midmarket. Cisco is also offering a mobile customer dashboard application to partners that provides key details regarding the account, such as organizational information, past purchase history, preferences, etc. to help ensure an effective sales engagement.

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Three Takeaways From Cisco's Collaboration Summit

I attended Cisco’s annual Collaboration Summit in the US two weeks ago and would like to share my three key takeaways from the event with you. Cisco told the audience that it’s going to:

  • Focus on mobility. Cisco announced the launch of several new products that support its “mobile first” strategy and aim to reduce the complexity and effort required to securely connect a remote user to the corporate network. The products that the company unveiled include:
    • Intelligent Proximity: a mobility solution for connecting corporate communications equipment with mobile devices. The solution will automatically connect a company’s videoconferencing equipment with users’ smartphones whenever the two come in close proximity, providing users with a host of multimedia collaboration capabilities.
    • Expressway: a network edge gateway that recognizes and automatically authenticates external connections with Cisco devices and applications without the need for a VPN or device registration.
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Collaboration Tops The Cloud Services Priorities Of India's Midmarket

My colleague Manish Bahl is wrapping up a report on midmarket IT budgets and spending trends in India for the 2013-2014 fiscal year, which runs from April 1, 2013 to March 31, 2014. I analyzed the survey data for collaboration-related trends and noticed something interesting: 68% of the Indian midmarket firms (those with 400 to 2,500 employees) surveyed have already adopted or are planning to adopt software-as-a-service (SaaS) for collaboration in the next one to two years (see Figure 1). In fact, collaboration-as-a-service (CaaS) tops all categories by a considerable margin.

This data reinforces the key findings from my recently published blog post highlighting the growing importance of cloud collaboration services in Asia Pacific. While the popularity of CaaS is growing across all industries, it’s interesting to note that traditionally cloud-wary verticals, such as financial services and insurance and the public sector (including education and healthcare), are starting to warm up to cloud-based collaboration services: 80% and 67%, respectively, of the surveyed midmarket organizations in those verticals are either already using or planning to adopt CaaS over the next one to two years.

 

 

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Cloud Collaboration Services Adoption Is Highest In Asia Pacific

According to Forrester’s Forrsights Combined Budgets and Business Decision-Makers Survey, Q4 2012, 61% of Asia Pacific (AP) organizations are currently using or actively planning to implement software-as-a-service (SaaS) for collaboration, which puts AP adoption ahead of both North America and Europe (see the figure below). I believe that the increased rate of adoption of cloud-based collaboration services is mainly due to three key factors:

  • The consumerization of IT, changing social behaviors, and AP end user communication preferences are compelling organizations to consider deploying enterprise collaboration solutions. To this end, cloud collaboration services are gaining traction among organizations seeking to extend collaboration capabilities to their employees, while also minimizing the costs associated with both hardware and operational expenditures.
  • The easy provisioning and simplified maintenance of cloud-based collaboration services allows organizations to quickly operationalize new sites and individual accounts with minimal IT effort.
  • The strong focus from service providers like Orange Business Services and Verizon Business in building and strengthening their regional capabilities in cloud collaboration services is leading to an abundance of service options for customers that are competitively priced and packaged to align with their requirements.
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WebRTC: The Next Wave Of Innovation In Customer Engagement

In the age of digitally empowered customers, advancements in the ubiquitous, multimedia web collaboration space will gain momentum, riding on the developments in web real-time communication (WebRTC) technology. While still nascent in Asia Pacific, according to WebRTC Stats, as of March 2013 more than 11% of the video calls in Asia Pacific were made leveraging the technology.

The central theme of the WebRTC project is to enable interconnectivity between web browsers for real-time communications via a JavaScript API (application programming interface). It aims to achieve interoperability on two distinct levels:

  • At the platform level to eradicate the need for codec download to establish the connection between different web browsers, as is the case today.
  • At the application level to allow multimedia sessions to run simultaneously on the same connection.
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