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Posted by Simon Yates on September 26, 2012
It’s safe to say that the early adopters of Apple’s iPad didn’t go out and buy the device because they wanted a new gadget for work. They purchased the iPad because of what they could do in their everyday lives. But it didn’t take long for employees to bring their iPads to the office. If we mark the modern tablet era by Apple’s 2010 iPad launch then an astounding 84 million iPads and as many as 120 million tablets in total have flown off the shelves. Forrester’s global workforce and decision-maker surveys and client conversations show just how fast tablets are being adopted:
The question is not whether companies and their employees want tablets -- it's clear that the convenience, portability and cost are pretty appealing to everyone when compared to the standard issue corporate laptop -- but how will firms go about introducing them? Will they follow the traditional laptop model of provisioning and managing the device on a predictable refresh cycle or let the Wild West approach of BYOD rule? More than likely it will be a combination of both, but whatever the path, CIOs need to figure this out now.
JP Gownder and I will be hosting a client webinar on this topic later this week and we plan to share some eye-opening data from Forrester's Forrsights and Technology Marketing Navigator data sets, which can help CIOs benchmark their own activities against peers. I don't want to give too much away, but you can register for the webinar here. Please join us if you can and we would love to hear you thoughts and comments.
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