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Posted by Nigel Fenwick on June 18, 2010
This year’s Boston Enterprise 2.0 Conference highlighted good examples of how companies are tapping into social technologies to empower their employees. For example, Mitre Corporation showed how they have successfully developed a collaboration community using open source technology. The platform they developed enables them to deliver secure access to ideas, discussions and content for employees and guests. Meanwhile, CSC showed how they have driven greater collaboration across 49,000 of their employees in just 18 months, with a strategy focused on connect, communicate and collaborate. (Those of us in the audience even witnessed the in-field promotion of Claire Flanagan, CSC senior manager for knowledge management and enterprise social collaboration, to director – congratulations Claire!)
Among a number of great speakers, JP Rangaswami, CTO & chief scientist at BT Design, opened the conference with a powerful speech that was supported by an innovative approach to real-time animation of content – alas, while the speech was good, the visuals were distracting for many in the room. JP suggested that the age of the locked-down desktop is coming to an end, “enterprises must design for loss of control.” Re-iterating a refrain from George Colony, who suggests “bits want to be free,” JP advised, “if you don’t want it shared, don’t put it on a computer.”
Technology vendors highlighting how customers were adopting their technology to solve complex collaboration challenges dominated the conference. Cisco talked about Quad, which looks set to go head-to-head with Microsoft and their Unified Communications & 2010 Sharepoint/NewsGator push, while Jive’s new CEO, Tony Zingale, put Microsoft SharePoint squarely in his sights. IBM, meanwhile, did their best to stay above the fray while promoting Lotus Connections. Of course, there were many other great software solutions and some promising new entrants to the market – too many to go into here (see also Forrester Analyst TJ Keitt’s blog and event posts from Sameer Patel, Oliver Marks, Thomas Vander Wal, and Bertrand Duperrin).
Despite all the new technology, the shared wisdom from the deployment perspective seemed to distill down to learning how to manage the human side of Enterprise 2.0. Distilling down three days of insight isn’t easy, so I thought I’d share my top 10 tips from the conference no particular order:
The most re-tweeted line from the conference is likely to be a quote from JP Rangaswami that highlights the speed of change in the technology industry:
“It took 40 years for IBM to become evil, 20 years for Microsoft to become evil, 10 for Google, 5 for Facebook and 2.5 for Twitter.”
What are your top tips for deploying E2.0 successfully? (If you attended, what are your top takeaways?)
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