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Posted by Nick Hayes on July 31, 2013
It should come as no surprise that regulators and organizations alike struggle to set and enforce guidelines for social media activity. It’s not just that the rise of social media is rapidly transforming the way we interact with people, customers, and brands; but also how many ways this transformation is happening.
The core issue is that social media alters the way we as individuals share who we are, merging our roles as people, professionals, and consumers. As we share more of ourselves on a growing number of social networks, questions quickly surface:
These are complicated matters for individuals, and absolute conundrums for organizations concerned with how employees behave and interact with others in, and outside of, the workplace. Their questions are even more complicated:
With it now clear that social media is here to stay, regulators are playing catch-up to address these new layers of complexity. Forrester identified over a dozen regulations in North America and Europe that have direct implications for how organizations manage social media. What’s more, new rules from the FDA and others are also likely on the way.
Across these laws and regulations, there are five common categories of requirements controlling how organizations manage social media:
Forrester’s recently published Social Media Legal And Regulatory Landscape report explains how these five common regulatory categories may impact your organization, what you should be doing about it now, and how to start preparing for more regulation and stricter enforcement sure to come.
Follow me on Twitter and post to the comments section of this blog, I’d love to hear your thoughts.
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