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Posted by Nick Hayes on April 4, 2013
We analyzed data from our recent 2012 Forrester/Disaster Recovery Journal (DRJ) joint online study, which surveyed 115 business continuity decision-makers about their organizations’ crisis communications strategies. The results were disconcerting. Despite roughly half of organizations having invoked their business continuity plan in the past five years, only 15% said their crisis communication efforts were very effective.
Recent events such as Hurricane Sandy and the Sandy Hook school shooting illustrate the damaging, and often tragic, impact crises can have on organizations and the broader community. In fact, Hurricane Sandy was the second costliest in US history. Yet, most organizations are not prepared to manage an effective response to such a crisis. We found that crisis communication programs routinely underperform because:
What it means: Resilience is no longer an option – it’s a necessity.
Shifting market and business expectations demand that even in times of severe crisis, organizations remain on and responsive throughout the event. Crises are not rare instances any more, and resiliency planners, as well as business leaders, need to invest in careful planning, prepare for a full-range of crises well before the event actually takes place, and test their plans frequently.
We go into much further detail in the report with more data insights from our 2012 DRJ/Forrester survey, and offer best practices and advice for how you can enhance the resiliency of your organization through a more effective crisis communications strategy. As always, we’re very interested to hear what you think.
*This blog post included contributions from our colleague Jessica McKee
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