Featured Blogs

Blog

Call For Entries: Forrester Technology Awards, 2024

Frederic Giron February 5, 2024
We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.
Blog

Frontline Marketing: The Evolution Of B2B Growth Teams

John Arnold 5 days ago
Learn about frontline marketing, the teams that it comprises, and why it’s essential to driving customer-centered B2B growth.
Podcast

Managing Well In A Hybrid-Work World

What It Means 5 days ago
Hybrid work is now the norm for many office jobs, but management styles haven’t quite caught up, says Senior Analyst Angelina Gennis. On this week’s podcast episode, she explains what it means to manage well in a post-pandemic work world. 

Capture & Prove Marketing’s True Value Beyond Sourcing Metrics

Download our measurement toolkit to discover demand performance indicators and metrics to reveal marketing’s real business impact across complex buyer journeys.

Blog

To Spark Innovation, Make The D In DEI About Disability, Too

David Hoffman 5 days ago
People with disabilities are innately resourceful and can serve as the cornerstone of innovation at financial institutions. Learn four ways many firms miss out on this opportunity for innovation and inclusivity.
Blog

Banning TikTok Creates A Meta Monopoly

Mike Proulx 6 days ago
Despite increased anti-trust Congressional measures, a ban on TikTok will hand a monopoly to Meta’s Reels.
Blog

Welcome To The Dawn Of A New AI Era: The EU Parliament Adopts The AI Act

Enza Iannopollo 6 days ago
Most organizations worldwide that use AI must comply with the act — and there is much to do with little time to do it. Here's what you need to know.

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Blog

TikTok’s Influence On Young Voters Makes It A Threat To US Democracy And An Asset To Marketers

Kelsey Chickering 11 hours ago
New legislation just passed in the US House of Representatives signals that TikTok regulation is coming. The core argument made by US lawmakers centers around US user data making its way into the hands of the Chinese government. There’s another issue at hand, however: TikTok’s influence over young US voters. According to Forrester’s Consumer Benchmark […]
Blog

How Beauty Brands Can Bolster Their Website To Boost Their DTC Business

Nicole Murgia 17 hours ago
We reviewed 26 beauty brand websites to compare their direct-to-consumer strength and glean best practices for long-term success.

Separate Generative AI Fact From Fiction

Want to realize the true potential of generative AI? Discover what it can (and can't) do for you. Explore our generative AI insights to guide your journey and your choices.

Blog

GenAI Drives The Narrative, But A More Confident Tech Economy Is The Real Story Beyond The Q4 2023 Tech Services Earnings

Ted Schadler 19 hours ago
Recent earnings announcements from tech service providers signal optimism about increased demand in 2024 and provide three lessons about artificial intelligence for technology executives.
Blog

What We Learned In The Forrester Wave™: The Merchant Payment Partner Market Has No Leaders

Lily Varon 3 days ago
What three questions should you ask when evaluating the merchant payments provider market? Find out in this blog previewing the findings from the new The Forrester Wave™: Merchant Payment Providers, Q1 2024.
Blog

The Forrester Wave™: Customer Service Solutions, Q1 2024 — Key Learnings

Kate Leggett 5 days ago
Great customer service sets companies apart, and you leave money on the table if you don’t meet your customers’ expectations of engagement. Business and IT leaders understand the economics of great customer service, and Forrester data shows that over 70% of enterprises invest in modern solutions. They enable organizations to serve and retain customers and […]
Blog

Push Forward To Become An Intelligent Enterprise That Delivers Real Business Value

Kate Leggett 5 days ago
Learn the four biggest challenges enterprise business applications can mitigate to fast-path your intelligent enterprise technology strategy.
Blog

Get Ready For Takeoff: Microsoft Copilot For Security

Jeff Pollard 5 days ago
Microsoft announced the launch date of Copilot for Security. Find out what this means for security professionals and how you can prepare.

60% Of Skeptics Will Use (And Love!) GenAI

Surprised? Download Forrester’s 2024 Predictions guide to see why progress will be driven by exploration — and 14 other global predictions on AI, privacy, B2B buyers, hybrid work, and more.

Blog

AWS Joins Google Cloud In Removing Egress Costs

Tracy Woo 6 days ago
Learn two key steps your IT org should take in light of this announcement from AWS.
Blog

Five Ways To Tell That Your Leadership Communication Skills Need Work

Katy Tynan 6 days ago
Guiding the workforce through ongoing and urgent change requires strong leadership communication skills. Are your skills up to the challenge? Find out in this post.
Webinar

Deepen Your B2B Buyer Engagement In The Era Of GenAI

Join us to discover insights into B2B buyer content preferences and learn how to appropriately leverage generative AI to scale content production, winning over today’s complex buyers.
Blog

Many Surveys, Small Impact: Forrester’s 2023 State Of VoC And CX Measurement Practices Survey

Colleen Fazio 6 days ago
Forrester’s 2023 State Of VoC And CX Measurement Practices Survey results are in. They reveal some continued trends — and some interesting shifts.
Blog

You Got Your Carbon Black In My Symantec! No, You Got Your Symantec In My Carbon Black!

Paddy Harrington 6 days ago
What is Broadcom planning to do with VMware’s Carbon Black unit? Find out in this blog covering the plan to integrate Carbon Black with Broadcom's existing product lineup.

Align Your Tech Architecture To Business Outcomes

Learn how Forrester’s Outcome-Driven Architecture Model can help you align your EA strategy to real business outcomes.

Blog

Payment Methods Don’t Matter — Payment Experiences Do

Lily Varon 7 days ago
Retailers and consumer-facing brands have been so busy chasing the next hot payment method that they’ve missed what customers really want when they make payments. Learn how to start incorporating experiences into your payments strategy.
Blog

Google Announces Meridian, A Marketing Mix Modeling Tool

Tina Moffett 7 days ago
Google unveiled Meridian, an open-source marketing mix modeling (MMM) tool aimed at tackling crucial measurement challenges. MMM tools gauge the impact of marketing and media investments on vital performance indicators, such as sales or revenue, while also forecasting the revenue potential of marketing endeavors. According to Forrester’s Marketing Survey, 2023, about 30% of B2C marketers […]
Blog

The European Cybersecurity Consulting Services Market Is Ready For Disruption

Madelein van der Hout 7 days ago
As digital threats grow more sophisticated and European and international regulatory landscapes more intricate, the role of cybersecurity consulting services is critical. Hence, I’m excited to announce The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q1 2024 (available for Forrester clients). In this report, my colleagues and I scrutinize the offerings of major players in […]
Podcast

345: Journey Centricity At E.ON: Part 1

The CX Cast March 12, 2024
Since 2008, E.ON has been on a path to use journeys, not processes, as the building blocks for sustainable growth. Its customer journeys are key to giving over 47 million customers access to a sustainable supply of electricity and heat, with the aim of becoming climate neutral by 2040. Effectively leading a journey-centric transformation requires pulling six operational levers — structure, culture, talent, metrics, processes, and technology — in concert. In today’s episode, we talk to Forrester VP and Principal Analyst Joana de Quintanilha and Keith Fletcher, International Customer Experience Manager at E.ON, about E.ON's journey with journey centricity.
Blog

European Consumers Challenge Popular Stereotypes About Greenness

Thomas Husson March 11, 2024
While Europe’s green segments may look homogeneous, consumers’ behaviors and attitudes vary by region and age. Learn how the latest data has countered some common stereotypes about green consumers in Europe.

Fuel Growth With Strong Marketing-Sales Alignment

Download our alignment handbook to thrive in a complex buyer landscape with teams, processes, and objectives aligned across the customer lifecycle.

Blog

Unleashing Field Marketing To Drive Growth In Asia Pacific

Daryl Wright March 11, 2024
We explore key findings for APAC from Forrester’s 2023 State Of B2B Field Marketing Survey to help organizations understand the state of field marketing regionally and what this means for the operation and organization of a future-ready field marketing organization.
Blog

Discover The Future Of Boundless Experiences At CX Summit North America 2024

Rick Parrish March 11, 2024
Join us in Nashville in June to learn how to harness the power of humans and AI to deliver differentiated experiences that drive loyalty and growth.
Blog

US Govt. Makes More Data Privacy Moves: What Marketers Need To Know

Stephanie Liu March 8, 2024
With two moves, the federal government bucked its reputation for moving at a glacial pace this week. First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. Full stop.” Second, the House of Representatives’ Committee on Energy and Commerce moved forward with two bills in response to President […]
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