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Posted by Nick Hayes on November 29, 2012
We just published a report explaining all the risks inherent in the use of social media and presenting best practice tools and techniques to manage those risks effectively.
Social media is one of the top three concerns for enterprises in 2012, according to our recent Forrsights Security Survey, and it’s easy to see why: Malware, social account hijacking, data leakage, HR concerns, regulatory compliance — these are just some of the most frequently cited challenges. And with new social media gaffes coming up all the time, like KitchenAid’s offensive tweet during one of the US presidential debates, American Apparel’s Hurricane Sandy Sale, and news of Twitter user accounts getting hacked recently (as well as LinkedIn accounts earlier this year), companies have good reason to worry about their workforce having free, unrestricted access to social networks.
Here’s the problem: You can’t stop it. Sure, you can institute a zero-use policy and completely forbid your workforce from using social media at your company, but we found this is an impractical and ineffective solution.
Moreover, enabling your workforce with access to social media during the workday can have real benefits for your company. Here are four reasons for why empowering employees with social media and retracting that prohibitive social media usage policy is a good idea:
So what does this mean? It means you should stop looking for reasons why social media isn’t a good thing for your company, and start managing the risk using practical solutions and emerging technologies.
Our report goes into a lot more detail on this topic, providing more prescriptive advice about where to begin. We also highlight four different technology categories that can help you manage risk and compliance efforts in this area: 1) social control systems, 2) social engagement platforms, 3) social marketing management platforms, and 4) social listening platforms.
We recommend you take a look!
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