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Posted by Nate Elliott on January 28, 2014
If you work in social media, you've been hearing variations on a theme for the past week: Facebook is in trouble! It's lost young users! It's getting crushed by upstart social networks! Eighty percent of its users will disappear in the next few years!
But as was the case with Mark Twain, reports of Facebook's death are an exaggeration:
In fact, from a user perspective, Facebook is in rude health. Its number of monthly users is still growing — up to 1.19 billion in Q3 2013. More importantly, more and more of those users are coming every single day: In Q3 2013, its daily user count was 61% of its monthly user count, up from 55% in Q2 2012. (This ratio is the first thing I look for when Facebook releases earnings; it’s a great indicator of the site’s health.)
I’ve been strongly critical of Facebook’s failure to help marketers succeed, and that criticism still stands. But at this moment Facebook has relatively few problems with its user base. The site’s not going anywhere for a while.