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Posted by Nate Elliott on January 13, 2014
We're now accepting entries for the 2014 Forrester Groundswell Awards — the deadline is February 28 — and we'd love to recognize your social marketing programs at our Marketing Leadership Forum this April. But in what category should you submit your program?
Just as in 2013, our award categories are based on Forrester’s marketing RaDaR research. Both our business-to-consumer (B2C) and business-to-business (B2B) awards will offer three categories:
We’ve also updated our business-to-employee (B2E) categories to better recognize social programs that companies target to their own workforces:
If you want more details, check out our video explanation. And remember: The deadline is February 28. You’ve got eight weeks to prepare and submit your company’s best social work. We look forward to your entries!