Where in the Customer Life Cycle do your audiences use social media?

You know by now that studying your audience's social behaviors is the first step in building a great social strategy. But most models for evaluating audiences’ social usage simply tell marketers how much their customers are using social -- rather than examining how commercial those social behaviors are, or what marketers should do in response to those behaviors.

To succeed in social media, we think you should map your audience's behavior to the customer life cycle. Why? Find out in our video below:

Comments

This is a nice post in an

This is a nice post in an interesting line of content.Thanks for sharing this article, great way of bring such topic to discussion.

Fantastic article admin, I

Fantastic article admin, I believe that Customer Lifecycle Management also plays a significant role in Customer success as it helps you generate and convert leads. If you adapt your marketing techniques to its stages, you will evolve with your customers and give them what they want when they want it. Great read though will surely refer it to other.