Where in the Customer Life Cycle do your audiences use social media?

You know by now that studying your audience's social behaviors is the first step in building a great social strategy. But most models for evaluating audiences’ social usage simply tell marketers how much their customers are using social -- rather than examining how commercial those social behaviors are, or what marketers should do in response to those behaviors.

To succeed in social media, we think you should map your audience's behavior to the customer life cycle. Why? Find out in our video below:

Comments

This is a nice post in an

This is a nice post in an interesting line of content.Thanks for sharing this article, great way of bring such topic to discussion.

Post new comment

If you have an account on Forrester.com, please login.

Or complete the information below to post a comment.

(Your name will appear next to your comment.)
(We will not display your email.)
Email me when:
Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.