- Forrester Councils
- Councils Overview
- log in
Posted by Nate Elliott on September 25, 2013
Earlier this year, we introduced the Database of Affinity: a catalogue of people's tastes and preferences, collected by observing their social behaviors, that could be the Holy Grail for more-accurate brand advertising. And since then two of the companies we featured in our research -- Facebook and Google -- have been working hard to realize this vision:
Both companies are heading in the right direction. But note that Google is already offering richer affinity targeting to marketers, while Facebook is just starting to explore its data set. That's why we still believe that Google is more likely to win this race. But what do you think? Who's your money on?