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Posted by Nate Elliott on July 27, 2012
At Forrester, we’ve always strived to help our clients address their challenges from a number of different angles, and now we’re formalizing this approach with an idea called playbooks. Each playbook we write is focused on one specific business challenge and is designed to give you every detail you’ll need to be successful.
Our interactive marketing research team is hard at work writing playbooks that cover mobile marketing, email marketing, digital media buying, and more — and I couldn’t be more pleased that our first interactive marketing playbook is the Social Marketing Playbook. We’ve worked to create a playbook that’ll help you:
If you’re not sure where to start, I suggest reading our executive overview: "Master The Next Wave Of Social" to get a better feel for what this playbook covers. Then, depending on your company’s exact needs and where you are in implementing social marketing, you can cherry-pick the playbook modules that are most appropriate to your needs.
I encourage you to look through the playbook, find the modules that are most relevant to your needs and challenges, and put the ideas into action in your own business. And if you’ve got feedback, please let us know; we’ll be continuously updating all our playbooks, and your feedback will be vital in helping us craft the content that best serves your needs.