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Posted by Nate Elliott on July 26, 2012
On its first quarterly earnings call, Facebook left it to Sheryl Sandberg to talk about how the company makes most of its money: marketing. And I was encouraged by how much she discussed the topic and how Sheryl stressed over and over the importance of proving ROI to advertisers. But I remain deeply unconvinced that Facebook can give marketers what they need, for two reasons:
So I’m excited to hear Facebook talking more about marketing than ever before; I just wish what Facebook was saying actually solved marketers’ needs. There’s always next quarter, I guess.