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Posted by Nate Elliott on December 21, 2011
Yes, really. If you make decisions about your company's interactive marketing programs in China, I want to give you some data you probably don't have access to: Survey data on how your peers and competitors are using interactive tools in the country.
You see, I'm working on a handful of reports covering the interactive marketing landscape in China — based on a long trip to the country in August and September of this year, as well as dozens of interviews with marketers and agencies in the country — and now it's time for my final piece of data collection: a marketer survey. So if you set or influence interactive marketing plans in China, and you've got 5 or 7 minutes to spare, I hope you'll take our short online survey. Just leave your email address at the end of the survey, and we'll get you an aggregated copy of the survey results.
And if you don't know about intearctive marketing in China, just sit tight: We'll be publishing some very interesting highlights from that survey right here on the Forrester blogs shortly.