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Posted by Nate Elliott on November 29, 2011
Nearly a billion people around the world use Facebook — and it's no surprise marketers are chasing all those users. In fact, Facebook says 96 of the top 100 marketers are on the site. But I haven't spoken to many companies that are thrilled with their Facebook programs. Marketers worry about how few fans they have, about how few comments and wall posts they get, and about the ROI of their Facebook spending — and many of them have good reason to worry. In fact, we think most Facebook marketing programs are entirely too unfocused, too under-resourced, and don't make enough use of the entire platform.
So how can you make your Facebook marketing program work? We recommend following four steps:
Those are our tips for making Facebook marketing programs work better — and I'd like to hear your tips as well. Which of these are working for you? What else are you doing to make your Facebook program effective? Where do you see other marketers going wrong? Let us know in the comments below.