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Posted by Nate Elliott on February 17, 2011
This quarter I'll be writing a report on the rise of the digital brand -- focused on how interactive tools have changed the ways in which we convey the meaning of our brand to our customers, and how smart marketers can react to (and even take advantage of) those changes. I'm at the early stages of my research, and I'd love the community's help in shaping the direction of this report.