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Posted by Nate Elliott on August 28, 2009
[Posted by Nate Elliott]
If you're a marketer targeting Gen X consumers (which we define as consumers between 30 and 43), and you're not using social media or influence marketing, it's time to reevaluate your strategy. Our new report, Brands Should Reach Gen Xers Through Word Of Mouth, sheds some new light on these consumers and their use of social technologies.
Although Gen X includes users well into their forties, this audience is surprisingly engaged with social media. They're more active than average on nearly every rung of our social technographics ladder -- especially as joiners, with 59% of Gen X consumers telling us they use social networks at least once each month. Best of all, many are using social influence to make product recommendations: 42% say they often tell friends about the products and services that interest them.
So if you want to leverage this sharing behavior to reach Gen X consumers (or any other socially active online audience, for that matter), what should you do?
Have you had success reaching Gen X consumers through social media or worth of mouth? If so, we'd love to hear about your experiences -- please leave a comment below.