How The Obama Campaign Used Predictive Analytics To Influence Voters

The Obama 2012 campaign famously used big data predictive analytics to influence individual voters. They hired more than 50 analytics experts, including data scientists, to predict which voters will be positively persuaded by political campaign contact such as a call, door knock, flyer, or TV ad. Uplift modeling (aka persuasion modeling) is one of the hottest forms of predictive analytics, for obvious reasons — most organizations wish to persuade people to to do something such as buy! In this special episode of Forrester TechnoPolitics, Mike interviews Eric Siegel, Ph.D., author of Predictive Analytics, to find out: 1) What exactly is uplift modeling? and 2) How did the Obama 2012 campaign use it to persuade voters? (< 4 minutes)

 

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The Power To Predict Who Will Click, Buy, Lie, Or Die

If you want to learn more about predictive analytics, you have to read Eric Siegel's new book as reviewed on my Intro To Predictive Analytics Reading List. Eric is a former Columbia University professor and the founder of Predictive Analytics World. I caught up with Eric at Predictive Analytics World in Chicago. Eric says that data “encodes experience” and that firms use predictive analytics to ferret out what it means — “Who will click, buy, lie, or die.” Watch to hear Eric describe it (< 3 minutes).

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What Is A Data Scientist?

What Is Hadoop?

Intro To Predictive Analytics Reading List

Instant Insight: What Is Mobile Device Management?

You must invest in a mobile device management (MDM) solution especially to implement a bring-your-own-device (BYOD) program. This essential technology allows IT pros to support multiple mobile platforms and form factors, extend management and security policies to both corporate-owned and employee-owned devices, and automate service desk support. In this Instant Insight, Forrester analyst Christian Kane explains what MDM is and where it is going.

About Forrester Instant Insight

Navigating the fast-changing world of business technology is a constant challenge. Forrester Instant Insight aims to provide simple, complete answers to some popular questions. Our goal: You will watch the video and be enlightened in 5 minutes or less.

This Forrester Instant Insight was produced and edited by Mike Gualtieri.

What Is Hadoop?

You probably already know that Hadoop is an open source project that offers a powerful distributed platform to store and manage big data. Watch this 5-minute episode of Forrester TechnoPolitics to understand how Hadoop works and why it’s hot! You may also be interested in What Is A Data Scientist.

Check out the Forrester Wave: Big Data Hadoop Solutions, Q1 2014.

About Forrester Instant Insight

Navigating the fast changing world of business technology is a constant challenge. Forrester Instant Insight aims to provide simple, complete answers to some popular questions. Our goal: You will watch the video and be enlightened in 5-minutes or less.

This Forrester Instant Insight was produced and edited by: Mike Gualtieri

What Is A Data Scientist?

Why all the fervor about big data? The answer is that it provides deep insights and predictive models that can dramatically improve business outcomes. But you need a data scientist to get there. There’s a lot of mythology about what a data scientist is and isn’t. In this episode of TechnoPolitics, Mike Gualtieri explains what a data scientist is, what skills they need, and how to hire one. You may also be interested in What Is Hadoop.

About Forrester Instant Insight

Navigating the fast changing world of business technology is a constant challenge. Forrester Instant Insight aims to provide simple, complete answers to some popular questions. Our goal: You will watch the video and be enlightened in 5-minutes or less.

This Forrester Instant Insight was produced by Mike Gualtieri and edited by Lindsay Gualtieri

Google Apps Versus Office 365: How To Decide

Deciding between Microsoft Office 365 and Google Apps is not easy, because it’s not an apples-to-apples comparision of apps and features. It’s more like a fruit basket containing some apples, some pears, and a few exotic fruits. Not to worry — Forrester’s expert on collaboration software, TJ Keitt, is here to help you understand how to decide.

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TechnoPolitics Podcast: Consensual Impersonation - Frisky Or Risky?

Forrester TechnoPolitics, Eve MalerShame on you if you share your password. The consequences can ruin your sterling reputation, violate legal terms of service, promote fraud and identity theft, and give ex-lovers weapons of mass digital destruction. We all do it, despite the risks. Share your Netflix password with your BFF so she can watch House Of Cards and season 4 of Arrested Development. Reveal your Amazon password to your teenage son so he can rent college textbooks using your account. The list of examples goes on.

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TechnoPolitics Podcast: Smart Body, Smart World

Sarah Rotman EppsCustomers are becoming hyper-connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities firms large and small. Products such as Google Glass, the Nest home thermostat, and the Nike+ FuelBand are the latest cool kids on the block. Not many people have these yet, but remember that every smartphone and tablet is full of sensors such as accelerometer, GPS, microphone, cameras, temperature, and more. 

Smart Body, Smart World

Forrester Senior Analyst Sarah Rotman Epps says that sensors will power the next wave of innovation and disrupt many industries. We could not agree more. That's why we are thrilled to interview her on this episode of TechnoPolitics. Listen to hear Sarah discuss her Smart Body, Smart World research about how sensors, big data predictive analytics, and psychology will power the next wave of innovation.

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Google I/O 2013 Developer's Conference: A Great Time To Be A Developer

Google sets amazing new standards when it comes to web, mobile, and cloud technologies. That's why we are here at Google I/O 2013 in San Fransciso to find out what new technologies and tools developers can expect on all technology fronts. See this special edition of Forrester TechnoPolitics to experience the energy of Google I/O.

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TechnoPolitics Podcast: Zero Trust - Your Only Hope For A Secure Network

Forrester TechnoPoliticsWith apologies to the late great President Ronald Reagan, "trust but verify" is outmoded advice when it comes to computer network security. So, why do so many information security professionals still think trusted and untrusted networks zones are still best practice? Most think that people are trusted or untrusted. The problem with that thinking is you never know who can or cannot be trusted. Remember wikileaks? It was an inside job.

The solution: Zero Trust - Verify Then Trust

Meet John Kindervag, Forrester Principal Analyst and a leading expert in network and information security. He says that firms must take a Zero Trust approach to network security that means "verify then trust". In this episode of Forrester TechnoPolitics, John describes the what, why, and how of the Zero Trust approach to network and information security.

Podcast: Zero Trust - Your Only Hope For A Secure Network (8 mins)

 

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