TechnoPolitics Podcast: Consensual Impersonation - Frisky Or Risky?

Forrester TechnoPolitics, Eve MalerShame on you if you share your password. The consequences can ruin your sterling reputation, violate legal terms of service, promote fraud and identity theft, and give ex-lovers weapons of mass digital destruction. We all do it, despite the risks. Share your Netflix password with your BFF so she can watch House Of Cards and season 4 of Arrested Development. Reveal your Amazon password to your teenage son so he can rent college textbooks using your account. The list of examples goes on.

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TechnoPolitics Podcast: Smart Body, Smart World

Sarah Rotman EppsCustomers are becoming hyper-connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities firms large and small. Products such as Google Glass, the Nest home thermostat, and the Nike+ FuelBand are the latest cool kids on the block. Not many people have these yet, but remember that every smartphone and tablet is full of sensors such as accelerometer, GPS, microphone, cameras, temperature, and more. 

Smart Body, Smart World

Forrester Senior Analyst Sarah Rotman Epps says that sensors will power the next wave of innovation and disrupt many industries. We could not agree more. That's why we are thrilled to interview her on this episode of TechnoPolitics. Listen to hear Sarah discuss her Smart Body, Smart World research about how sensors, big data predictive analytics, and psychology will power the next wave of innovation.

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Google I/O 2013 Developer's Conference: A Great Time To Be A Developer

Google sets amazing new standards when it comes to web, mobile, and cloud technologies. That's why we are here at Google I/O 2013 in San Fransciso to find out what new technologies and tools developers can expect on all technology fronts. See this special edition of Forrester TechnoPolitics to experience the energy of Google I/O.

About Forrester TechnoPolitics

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TechnoPolitics Podcast: Zero Trust - Your Only Hope For A Secure Network

Forrester TechnoPoliticsWith apologies to the late great President Ronald Reagan, "trust but verify" is outmoded advice when it comes to computer network security. So, why do so many information security professionals still think trusted and untrusted networks zones are still best practice? Most think that people are trusted or untrusted. The problem with that thinking is you never know who can or cannot be trusted. Remember wikileaks? It was an inside job.

The solution: Zero Trust - Verify Then Trust

Meet John Kindervag, Forrester Principal Analyst and a leading expert in network and information security. He says that firms must take a Zero Trust approach to network security that means "verify then trust". In this episode of Forrester TechnoPolitics, John describes the what, why, and how of the Zero Trust approach to network and information security.

Podcast: Zero Trust - Your Only Hope For A Secure Network (8 mins)

 

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Intro To Predictive Analytics Reading List

Predictive Analytics Is Red Hot

Why? What organization couldn’t benefit from making better decisions? Just ask the Obama campaign, which used sophisticated uplift modeling to target and influence swing voters. Or telecom firms that use predictive analytics to help prevent customer churn. Or police departments that use it to reduce crime. The list goes on and on and on. Virtually every organization could benefit from predictive analytics. Don’t confuse traditional business intelligence (BI) with predictive analytics. BI is about reports, dashboards, and advanced visualizations (which are still essential to every organization). Predictive is different. Predictive analytics uses machine learning algorithms on large and small data sets alike to predict outcomes. But predictive is not about absolutes; it doesn’t gaurentee an outcome. Rather, it’s about probabilities. For example, there is a 76% chance that this person will click on this display ad. Or there is a 63% chance that this customer will buy at a certain price. Or there is an 89% chance that this part will fail. Good stuff, but it’s hard to understand and harder to do. It’s worth it, though: Organizations that employ predictive analytics can dramatically reduce risk, disrupt competitors, and save tons of dough. Many are doing it now. More want to.

Few understand the what, why, and how of predictive analytics. Here’s a short, ordered reading list designed to get you up to speed super fast:

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TechnoPolitics Podcast: The Digital Experience X Factor For Business And IT

Forrester TechnoPoliticsForrester analyst Anjali Yakkundi says that digitally enabled customer experiences are no longer a nicety; they’re an obligation. The problem is that IT and business don’t always work well together:

  • Business relegates IT to a uncreative computing utility.
  • IT chuckles at business’s technology naïveté. 
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TechnoPolitics Podcast: Digital Disruptors Will Sink Your Company If You Don't Become One Yourself

Digital disruptors will sink your company...

...if you don’t become one yourself. So says James McQuivey, author of Forrester’s new book Digital Disruption: Unleashing the Next Wave of Innovation (available everywhere February 26, 2013). You always knew digital was going to upend things. In every industry, digital disruptors are taking advantage of new platforms, tools, and innovation to undercut competitors, ingratiate customers, and disrupt the usual ways of doing business. There have always been winners and losers when disruption hits, but digital disruption hits harder and runs deeper than anyone would have guessed.

Digital Disruption is a book about how to innovate with a digital twist — a must-read for anyone who wants to be a digital winner. 

In this episode, TechnoPolitics sits down with Digital Disruption author James McQuivey to:

  • Learn what digital disruption is and how it affects every industry (even cement companies).
  • Understand the mindset of digital disruptors.
  • Find out how your firm can fend off digital disruptors by becoming one itself.
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TechnoPolitics Podcast: Hey CIO, Here Is Your Hybrid Cloud Wake-Up Call

James Staten, Forrester TechnoPoliticsHybrid clouds are especially subject to the law of unintended consequences, says Forrester’s cloud expert James Staten. Many IT organizations don’t even acknowledge that they have a hybrid cloud. The reality: If enterprises are using public cloud software-as-a-service (SaaS) and/or deploying any custom applications in the public cloud, then by definition they have a hybrid cloud, because it almost always connects to the back end.

In this episode of TechnoPolitics, James implores CIOs and IT professionals to get serious about hybrid cloud now to avoid spaghetti clouds in the future.

Podcast: Here Is Your Hybrid Cloud Wake-Up Call

Click here to download the MP3 file of this episode.

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TechnoPolitics Podcast: Microsoft Office 365 Versus Google Apps — How To Decide

Enterprises have a choice when it comes to employee productivity and collaboration apps (email, documents, spreadsheets, presentation, video conference, etc) in the cloud: Microsoft Office 365 and Google Apps. Deciding which solution is best for your business is not easy, because it is not an apples-to-apples comparision of apps and features. It’s more like a fruit basket containing some apples, some pears, and a few exotic fruits. Not to worry — Forrester’s expert on collaboration software, TJ Keitt, is here to help.

In this episode of TechnoPolitics, TJ helps you decide by offering deep insights on:

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TechnoPolitics Podcast: Has Apple Run Out Of Mobile Innovations?

Apple ignited the smartphone market with the innovative, super-desirable iPhone. But is the company’s innovation engine starting to sputter? That’s the question I pose to Forrester mobile analysts Jeffrey Hammond and Michael Facemire in this episode of TechnoPolitics. Of course, the answer isn’t so simple. Apple’s ultimate challenge is not about tit-for-tat feature innovation. Jeffrey Hammond says that this is a battle between two fundamentally different innovation models: directed innovation and open innovation. Apple is the high church of directed innovation, whereas Google’s approach is to let a thousand flowers bloom. Both mobile platforms have been enormously successful. But Michael Facemire thinks that conditions are ripe for the open innovation model to dominate. Jeffrey and Michael have amazing insights that you can only get at TechnoPolitics.  

Podcast: Has Apple Run Out Of iPhone Innovations?

 

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