TechnoPolitics Podcast: The Mobile Banking Mindshift

Click. That’s the sound of me taking a picture of a check with my smartphone to make a bank deposit. Mobile banking is getting very interesting and innovative, which is why one in four US adults are active mobile bankers. It’s only going to get bigger and better, says Forrester senior analyst and mobile banking expert Peter Wannemacher. He says, “Mobile banking will become the hub of many customers’ banking relationships.” And he has some strong advice for banking executives who too often have a haphazard mobile strategy. In this episode, TechnoPolitics asks Peter:

  • How is mobile banking adoption progressing?
  • How is innovation in mobile banking (such as mobile deposit) is driving consumers to mobile-first banking?
  • What should banking executives do to dominate the future of mobile banking?
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Will Privacy Concerns Stop Or Stunt The Power Of Predictive Analytics

The power of predictive analytics in the age of Big Data is super-cool, but will privacy concerns stop or stunt it's adoption? Watch this episode of Forrester TechnoPolitics with Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Lie, Buy, or Die to find out. 

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Moneyball, Big Data, And The Data Scientist

Ari Kaplan is a real moneyball guy. As President of Ariball, he has worked with more than half of all the MLB organizations to evaluate players for maximum return on the baseball club's investment. But, Ari is much more than just a moneyball guy, he is also a computer scientist, a data scientist, and has the business acumen to produce dramatic results for the teams he works with. He is the real deal. Forrester TechnoPolitics caught up with Ari at Predictive Analytics World in Chicago to ask him how Big Data and the role of the data scientist will advance the science of moneyball. 

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Instant Insight: What Is Mobile Backend-As-A-Service?

Mobile app developers need to work fast. Mobile backend-as-a-service (mBaaS) providers such as KinveyStackMob, And AnyPresence can help according to Forrester Senior Analyst Michael Facemire. But, that's not all. Mike says using mBaaS will help you "focus on the things that will get you a better job, make more money, actually have fun at work, and be proud of what you're doing". I don't know about you, but I'm in. Watch this episode of Instant Insight to learn what mBaaS in and why you should use it.(2 minutes)

About Forrester Instant Insight

Navigating the fast-changing world of business technology is a constant challenge. Forrester Instant Insight aims to provide simple, complete answers to some popular questions. Our goal: You will watch the video and be enlightened in 5 minutes or less.

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The Google Glass "Shopping" Experience

What’s it like to get Google Glass? It’s fun. It’s unique. Watch this special episode of Forrester TechnoPolitics to get an inside look at the Google Glass “shopping” experience in New York City. This may be a preview of how Google plans to create a high-end shopping experience to outdo Apple stores. You may also be interested in Google I/O 2013 Conference: A Great Time To Be A Developer.

 

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How The Obama Campaign Used Predictive Analytics To Influence Voters

The Obama 2012 campaign famously used big data predictive analytics to influence individual voters. They hired more than 50 analytics experts, including data scientists, to predict which voters will be positively persuaded by political campaign contact such as a call, door knock, flyer, or TV ad. Uplift modeling (aka persuasion modeling) is one of the hottest forms of predictive analytics, for obvious reasons — most organizations wish to persuade people to to do something such as buy! In this special episode of Forrester TechnoPolitics, Mike interviews Eric Siegel, Ph.D., author of Predictive Analytics, to find out: 1) What exactly is uplift modeling? and 2) How did the Obama 2012 campaign use it to persuade voters? (< 4 minutes)

 

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The Power To Predict Who Will Click, Buy, Lie, Or Die

If you want to learn more about predictive analytics, you have to read Eric Siegel's new book as reviewed on my Intro To Predictive Analytics Reading List. Eric is a former Columbia University professor and the founder of Predictive Analytics World. I caught up with Eric at Predictive Analytics World in Chicago. Eric says that data “encodes experience” and that firms use predictive analytics to ferret out what it means — “Who will click, buy, lie, or die.” Watch to hear Eric describe it (< 3 minutes).

You may also be interested in:

What Is A Data Scientist?

What Is Hadoop?

Intro To Predictive Analytics Reading List

Instant Insight: What Is Mobile Device Management?

You must invest in a mobile device management (MDM) solution especially to implement a bring-your-own-device (BYOD) program. This essential technology allows IT pros to support multiple mobile platforms and form factors, extend management and security policies to both corporate-owned and employee-owned devices, and automate service desk support. In this Instant Insight, Forrester analyst Christian Kane explains what MDM is and where it is going.

About Forrester Instant Insight

Navigating the fast-changing world of business technology is a constant challenge. Forrester Instant Insight aims to provide simple, complete answers to some popular questions. Our goal: You will watch the video and be enlightened in 5 minutes or less.

This Forrester Instant Insight was produced and edited by Mike Gualtieri.

What Is Hadoop?

You probably already know that Hadoop is an open source project that offers a powerful distributed platform to store and manage big data. Watch this 5-minute episode of Forrester TechnoPolitics to understand how Hadoop works and why it’s hot! You may also be interested in What Is A Data Scientist.

Check out the Forrester Wave: Big Data Hadoop Solutions, Q1 2014.

Yesterday's approaches to customer data management won't cut it in the age of the empowered consumer. To stay competitive, firms must provide more personal experiences — and that requires faster, agile analytics and prediction. Find out how to navigate the process of developing a future-proof CDM strategy in this complimentary Forrester report, The Future Of Customer Data Management.

About Forrester Instant Insight

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What Is A Data Scientist?

Why all the fervor about big data? The answer is that it provides deep insights and predictive models that can dramatically improve business outcomes. But you need a data scientist to get there. There’s a lot of mythology about what a data scientist is and isn’t. In this episode of TechnoPolitics, Mike Gualtieri explains what a data scientist is, what skills they need, and how to hire one. You may also be interested in What Is Hadoop.

About Forrester Instant Insight

Navigating the fast changing world of business technology is a constant challenge. Forrester Instant Insight aims to provide simple, complete answers to some popular questions. Our goal: You will watch the video and be enlightened in 5-minutes or less.

This Forrester Instant Insight was produced by Mike Gualtieri and edited by Lindsay Gualtieri