Predictive Apps Are The Next Big Thing In App Development

This post is based on published research. Forrester clients can read the full report here: Predictive Apps Are The Next Big Thing

Developers And Their Business Counterparts Are Caught In A Trap

They swim in game-changing new technologies that can access more than a billion hyperconnected customers, but they struggle to design and develop applications that delight customers and dazzle shareholders with annuity-like streams of revenue. The challenge isn’t application development; app developers can ingest and use new technologies as fast as they come. The challenge is that developers are stuck in a design paradigm that reduces app design to making functionality and content decisions based on a few defined customer personas or segments.

Personas Are Sorely Insufficient

How could there be anything wrong with this conventional design paradigm? Functionality? Check. Content? Check. Customer personas? Ah — herein lies the problem. These aggregate representations of your customers can prove valuable when designing apps and are supposedly the state of the art when it comes to customer experience and app design, but personas are blind to the needs of the individual user. Personas were fine in 1999 and maybe even in 2009 — but no longer, because we live in a world of 7 billion “me”s. Customers increasingly expect and deserve to a have a personal relationship with the hundreds of brands in their lives. Companies that increasingly ratchet up individual experience will succeed. Those that don’t will increasingly become strangers to their customers.

Predictive Apps: The New Design Paradigm

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Instant Insight: What Is Master Data Management?

Messy, siloed data can lead to a muddled understanding of your customers and your business. The result: business goals suffer. Master data management (MDM) can help and Forrester Senior Analyst Michele Goetz is just the expert to explain it. Learn what MDM is in less than 3 minutes in this episode of Instant Insight.

About Forrester Instant Insight

Navigating the fast-changing world of business technology is a constant challenge. Forrester Instant Insight aims to provide simple, complete answers to some popular questions. Our goal: You will watch the video and be enlightened in 5 minutes or less.

This Forrester Instant Insight was produced by Mike Gualtieri, Rowan Curran, and Sarah Bookstein

TechnoPolitics Podcast: The Mobile Banking Mindshift

Click. That’s the sound of me taking a picture of a check with my smartphone to make a bank deposit. Mobile banking is getting very interesting and innovative, which is why one in four US adults are active mobile bankers. It’s only going to get bigger and better, says Forrester senior analyst and mobile banking expert Peter Wannemacher. He says, “Mobile banking will become the hub of many customers’ banking relationships.” And he has some strong advice for banking executives who too often have a haphazard mobile strategy. In this episode, TechnoPolitics asks Peter:

  • How is mobile banking adoption progressing?
  • How is innovation in mobile banking (such as mobile deposit) is driving consumers to mobile-first banking?
  • What should banking executives do to dominate the future of mobile banking?
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Will Privacy Concerns Stop Or Stunt The Power Of Predictive Analytics

The power of predictive analytics in the age of Big Data is super-cool, but will privacy concerns stop or stunt it's adoption? Watch this episode of Forrester TechnoPolitics with Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Lie, Buy, or Die to find out. 

About Forrester TechnoPolitics

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Moneyball, Big Data, And The Data Scientist

Ari Kaplan is a real moneyball guy. As President of Ariball, he has worked with more than half of all the MLB organizations to evaluate players for maximum return on the baseball club's investment. But, Ari is much more than just a moneyball guy, he is also a computer scientist, a data scientist, and has the business acumen to produce dramatic results for the teams he works with. He is the real deal. Forrester TechnoPolitics caught up with Ari at Predictive Analytics World in Chicago to ask him how Big Data and the role of the data scientist will advance the science of moneyball. 

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Instant Insight: What Is Mobile Backend-As-A-Service?

Mobile app developers need to work fast. Mobile backend-as-a-service (mBaaS) providers such as KinveyStackMob, And AnyPresence can help according to Forrester Senior Analyst Michael Facemire. But, that's not all. Mike says using mBaaS will help you "focus on the things that will get you a better job, make more money, actually have fun at work, and be proud of what you're doing". I don't know about you, but I'm in. Watch this episode of Instant Insight to learn what mBaaS in and why you should use it.(2 minutes)

About Forrester Instant Insight

Navigating the fast-changing world of business technology is a constant challenge. Forrester Instant Insight aims to provide simple, complete answers to some popular questions. Our goal: You will watch the video and be enlightened in 5 minutes or less.

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The Google Glass "Shopping" Experience

What’s it like to get Google Glass? It’s fun. It’s unique. Watch this special episode of Forrester TechnoPolitics to get an inside look at the Google Glass “shopping” experience in New York City. This may be a preview of how Google plans to create a high-end shopping experience to outdo Apple stores. You may also be interested in Google I/O 2013 Conference: A Great Time To Be A Developer.

 

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How The Obama Campaign Used Predictive Analytics To Influence Voters

The Obama 2012 campaign famously used big data predictive analytics to influence individual voters. They hired more than 50 analytics experts, including data scientists, to predict which voters will be positively persuaded by political campaign contact such as a call, door knock, flyer, or TV ad. Uplift modeling (aka persuasion modeling) is one of the hottest forms of predictive analytics, for obvious reasons — most organizations wish to persuade people to to do something such as buy! In this special episode of Forrester TechnoPolitics, Mike interviews Eric Siegel, Ph.D., author of Predictive Analytics, to find out: 1) What exactly is uplift modeling? and 2) How did the Obama 2012 campaign use it to persuade voters? (< 4 minutes)

 

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The Power To Predict Who Will Click, Buy, Lie, Or Die

If you want to learn more about predictive analytics, you have to read Eric Siegel's new book as reviewed on my Intro To Predictive Analytics Reading List. Eric is a former Columbia University professor and the founder of Predictive Analytics World. I caught up with Eric at Predictive Analytics World in Chicago. Eric says that data “encodes experience” and that firms use predictive analytics to ferret out what it means — “Who will click, buy, lie, or die.” Watch to hear Eric describe it (< 3 minutes).

You may also be interested in:

What Is A Data Scientist?

What Is Hadoop?

Intro To Predictive Analytics Reading List

Instant Insight: What Is Mobile Device Management?

You must invest in a mobile device management (MDM) solution especially to implement a bring-your-own-device (BYOD) program. This essential technology allows IT pros to support multiple mobile platforms and form factors, extend management and security policies to both corporate-owned and employee-owned devices, and automate service desk support. In this Instant Insight, Forrester analyst Christian Kane explains what MDM is and where it is going.

About Forrester Instant Insight

Navigating the fast-changing world of business technology is a constant challenge. Forrester Instant Insight aims to provide simple, complete answers to some popular questions. Our goal: You will watch the video and be enlightened in 5 minutes or less.

This Forrester Instant Insight was produced and edited by Mike Gualtieri.