TechnoPolitics Podcast: The Power Of Social Business Technology

Forrester TechnoPoliticsForrester Senior Analyst TJ Keitt does not think small. "The free exchange of ideas changes the world," he starts when asked to define social business. He adds, "It can also change companies." Social business is about tightly woven networks of employees interacting with loosely woven networks of partners, suppliers, and, of course, customers. The goal is for firms to become more nimble, acquire more knowledge, and share it faster. This is not about Facebook. Social business platforms such as Jive, Salesforce Chatter, TIBCO Tibbr, Microsoft SharePoint, and others are designed specifically for the social business.

In his new report The Social CIO, TJ warns that haphazard social business strategies are doomed to fail. CIOs must design and implement a social business technology that will facilitate the frictionless exchange of knowledge and ideas rather than create social technology stovepipes.
 
In this episode of Forrester TechnoPolitics, TJ makes a passionate and decisive case why CIOs should make social business technology a priority.
 
Podcast Listening Options - The Power Of Social Business Technology
 

About Forrester TechnoPolitics

Make the tough calls. That is what independent insight and analysis is all about. Hosted by Mike Gualtieri, Forrester TechnoPolitics features independent analysis and commentary from Forrester analysts about hot technology and what it means to you and the world. Scripted? Absolutely not. Passionate? We live it every day. Courage to make the tough calls? You be the judge.

Click here to see all episodes of TechnoPolitics.

Producers: Rachel Brown, Rowan Curran, and Nick Welles

Comments

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Very interesting many thanks,

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Richard Power Tyco