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Posted by Mike Gualtieri on October 15, 2009
Have you ever driven in Boston? If you have, then you know that the streets are very difficult to navigate. Why? In colonial Boston someone built a house. And then someone else built a house. Then they built a path between the two houses. And so on and so forth. As a result, Boston’s layout was accidental and the result is a convoluted set of streets that frustrates both residents and visitors.
Similarly, application development shops achieve poor results when they design without a plan, leaving user experience to chance. They:
Wow! App dev shops who are not doing user experience design have a great opportunity to substantially increase their value to the business. Our latest research on user experience (UX) design shows application development professionals how.
Senior Analyst, Forrester Research
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