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Posted by Mike Gualtieri on September 9, 2009
But, this technical, process, and management prowess is all for naught if you cannot design a compelling user experience (UX) that is useful, usable, and desirable.
Unfortunately, many application development professionals are unlearned when it comes to knowing how to design user experiences that makes users say "Wow!". It is not that they don't want to design great user experiences. They do. It is just that no one ever taught them how.
User's increasingly expect and demand an experience that's valuable, easy to use, aesthetically pleasing, and emotionally satisfying. To be successful, app dev shops must build apps that win the hearts and minds of their customers.
Application development shops wishing to get started can read: Forrester's Best Practices In User Experience Design
Questions for you:
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »