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Posted by Mike Gilpin on December 9, 2009
Last summer, all the research teams across Forrester conducted a special “deep dive” research project to study the roles we serve, to find out more about what’s most important to you, and how we can do an even better job of serving you. We interviewed 32 application development and delivery professionals, and studied their responses. These folks were a mix of clients and non-clients, from North America and Europe.
Since we completed this project, we have been working to incorporate the lessons learned into our strategy for running the team, as well as our research agenda, and the organization of our client-facing site. Several pieces of research that we decided to produce as a result of this study have already been published, and even more are on the way, such as Apply Lean Thinking To Your Custom And Packaged Application Portfolios. The new site organization, primarily embodied as a tuned-up set of Success Imperatives (the current issues most critical to our clients’ success), will be launched in January 2010.
We hope you’ll find what we learned interesting, as it reflects the world you’re living in, the challenges you face, and the approaches you are taking to respond to them. Some of the most important findings of the research, and the way they are shaping our research agenda and strategy, include:
The new Success Imperatives you’ll see starting in January, as the top-level structure of our role-based site, are:
I hope you found this interesting, to see a bit of how the sausage is made. If you have any feedback on these ideas, please just comment here in the blog, or feel free to send me a private message at email@example.com.
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