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Posted by Michelle Beeson on June 19, 2014
For the past few days, I have been soaking up the sun in Barcelona at the Global eCommerce Summit 2014. In amongst attending some great presentations from the likes of Alibaba Group, Tesco,Adolfo Dominguez and Philips, I was also part of the jury to select the Pure Player Award winner for 2014.
A long list of European pure player retailers were put through a rigorous Shop Experience Audit by GfK to identify a short list of five players that six jury members evaluated. The short list of candidates included Net-a-Porter, ASOS, Amazon, Zalando and Yoox.
It's been a tough choice because all candidates are very strong players. But, we the jury persevered and evaluated the candidates based on innovation, customer engagement and consistent multitouchpoint presence. Here are the winners:
A focus on driving customer engagement, a consistent multitouchpoint presence and a willingness to test and learn through new innovative features will be key if pure players are to take advantage of the 12% compound annual growth rate, Forrester forecasts for European online sales through to 2018.