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Posted by Michael O'Grady on May 16, 2013
Mobile ad spending is finally taking off. The Forrester Research Mobile Advertising Forecast, 2013 To 2018 (US) predicts that mobile ad spend (smartphones plus tablets) will represent more than 29% of the total online ad spend in the US by 2018. The forecast looks at mobile device ownership in the US, trends in device usage, and mobile advertising supply-side data to fix the current and future market size for display, search, and social spending.
The drivers behind this take-off of mobile ad spending are:
Supply-side data also confirms this strong increase in mobile ad revenues: Google has more than a 50% share of the mobile ad market and is forecasting mobile annual revenues for 2012/2013 in excess of $8 billion. In addition, more than 20% of Facebook's revenues worldwide came from mobile in 2012, up from 0% in 2011.
What it means:
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