Mobile Commerce Will Be Worth 19 Billion Euros Within The EU-7 By 2017

Mobile commerce is taking off in Europe. Retail and travel spend via a mobile phone increased by 70% in 2011. Impulse-buying categories that require little intensive research — such as books, computer software and video games, music, videos and DVDs, and event tickets — are driving a large part of these mobile retail sales. Understanding mobile buying behaviors, the evolution of mobile buyers, and relative mobile spend across Germany, the UK, France, Spain, Italy, the Netherlands, and Sweden are the focus of the Forrester Research Mobile Commerce Forecast, 2012 To 2017 (EU-7), >, and report which has just been published.

The forecast combines insights from the Forrester Research Online Retail Forecast, 2011 To 2016 (Western Europe) with an understanding of smartphone adoption rates and how online buyer sophistication differs from mobile buyer sophistication for each EU-7 country. Smartphone owners are more predisposed to become mobile retail buyers if they have already bought online or if they have already bought mobile apps and digital content. By 2017, mobile retail, travel, and daily deal spend in the EU-7 will rise to €19.2 billion, which will represent 6.8% of online spend. Mobile’s share of total travel spend will be much higher than that seen in retail, as more than 35% of travel bookings for leisure and unmanaged business travel were made online in the EU-7 in 2011.

The rapid evolution of mobile commerce between 2012 and 2017 will predominately be driven by an increase in the number of mobile buyers, which will be of specific interest to retailers, mobile advertisers, and investors. Users of the forecast will be able to set a baseline for expectations for mobile commerce growth across each of the EU-7 countries to help identify key countries and key retail categories for investment. The forecast also tracks the evolution of four retail categories: general retail, media, PC equipment, and other . For more information on Forrester’s ForecastView offering, please contact data@forrester.com


 

Comments

Very interesting article

Very interesting article topic thank you for posting.
Fully helpful blog. Thank you for posting.
This is very knowledgeable blog and it is very interesting .Thanks for posting for all blog readers.
Very nice blog and Topic thanks for sharing it.
I like your blog topic and this is fully helpful topic. Thanks.
Great lists for me thanks for sharing your blog.
Very nice blog thanks for sharing .

Great lists for me thanks for

Great lists for me thanks for sharing your blog.

Very interesting article

Very interesting article topic thank you for posting.
Fully helpful blog. Thank you for posting.
This is very knowledgeable blog and it is very interesting .Thanks for posting for all blog readers.
Very nice blog and Topic thanks for sharing it.
I like your blog topic and this is fully helpful topic. Thanks.
Great lists for me thanks for sharing your blog.
Very nice blog thanks for sharing .

This is very knowledgeable

This is very knowledgeable blog and it is very interesting .Thanks for posting for all blog readers.

This is very knowledgeable

This is very knowledgeable blog and it is very interesting .Thanks for posting for all blog readers.
Very nice blog and Topic thanks for sharing it.

This is very knowledgeable

This is very knowledgeable blog and it is very interesting .Thanks for posting for all blog readers.
Very nice blog and Topic thanks for sharing it.

Classifieds

I was looking for crucial information on this subject.Thanks for taking the time to discuss this, They have been a big help for us. Thanks a lot. Click here WORD COUNT