- Forrester Councils
- Councils Overview
- log in
Posted by Michael Facemire on April 25, 2012
It’s no secret that demand for mobile applications is skyrocketing in both the consumer and enterprise space. To meet that demand, application development shops are continually looking for new ways to accelerate development of apps that meet their consumers’ needs. In response, many new ISVs are beginning to offer a set of cloud-based, server-side mobile services to make app development quicker and easier to deploy. ISVs are referring to those services as “mobile backend-as-a-service” (not a particularly good name, but we’ll use it for now). MBaaS offerings sit squarely between the existing platform-as-a-service vendors and the full end-to-end solution space occupied by mobile enterprise/consumer application platforms (see Figure). I’ll go into more detail on the other layers of this mobile service triangle in the future, but for now let’s take a look at the MBaaS space.
You’ve been given the challenge of developing a mobile app for your enterprise, and the funding’s there just waiting to be spent. You’ve gone through the current research. You’ve defined your target audience, the set of necessary functionality, and the overall experience you wish to deliver to that audience. Now comes the exciting part - building the application. One of the key areas that you’ll need to address is data storage and retrieval. Does the data that your app will access currently reside in a place that will be network-accessible by the mobile devices that will use it? If so, is it accessible through a set of RESTful interfaces for all the CRUD operations that may be required by your app? Finally, will users who access this data from your mobile app be able to authenticate through existing security infrastructure? If the answer to any of these questions is no, you should take a look at the MBaaS services offered by ISVs. Typically, the services include the following:
In addition to the base set of services listed above, vendors differentiate themselves in the marketplace by providing additional functionality designed to appeal to advanced business needs. Let’s take a look at a few of these features:
While this is a quick overview of the current MBaaS space, my research is evolving. In the coming months we’ll be spending more time with MBaaS vendors such as StackMob (http://www.stackmob.com/), Usergrid (http://apigee.com/about/products/usergrid), Appcelerator (http://www.appcelerator.com/), FeedHenry (https://mobilecf.feedhenry.com/), Sencha.io (http://www.sencha.com/products/io/), Applicasa (http://www.applicasa.com/), Kinvey (http://www.kinvey.com/), Parse (https://parse.com/), CloudMine (https://cloudmine.me/), CloudyRec (http://cloudyrec.com/), iKnode (http://iknode.com/), yorAPI (http://www.yorapi.com/), Buddy (http://buddy.com/), and ScottyApp (http://scottyapp.com/). If you’re using MBaaS services today or are interested in what they can do, drop me a note and let me know you’re interested in the topic.
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »