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Posted by Melissa Parrish on January 23, 2013
Sixty-seven percent of interactive marketers are currently using mobile or are planning to start using it in the next year, according to our Q2 global executive survey. That’s great news! But before we celebrate mobile finally coming into its own, we have to acknowledge that mobile is still a new channel with a learning curve that needs to be traversed before it becomes a fully integrated part of brands’ marketing programs.
Here’s some more good news: you know those playbooks you’ve been hearing so much about? We’ve just released one for mobile marketing to help you develop your mobile marketing skills and practices, step-by-step, from the ground up. In this playbook, we’ll help you:
There’s a lot of content in this playbook, but that’s exactly the point: We hope this will be a comprehensive resource for marketers, whether you’re just starting out in mobile or are actively maturing your practices. To ease into the playbook, we’ve created an executive overview, which is a great place to start.
Building this research has been, and will continue to be, a challenge and a pleasure. We hope you find it useful, and if you have feedback or would like to participate in any of the upcoming reports, please get in touch.