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Posted by Melissa Parrish on August 25, 2011
Anyone who follows my research knows that community management is one of my favorite topics. As I speak with marketers about their branded community efforts, the questions that come up most frequently are, “How do I know when my community is 'good?'" and “How many members do I need for my community to be successful?” Interestingly, these are the same questions people would ask me when I was a community manager, before I came to Forrester. Since these questions are clearly on a lot of people’s minds, I set out to answer them — analyst-style.
For my latest report, Community Benchmarking Metrics, I surveyed marketers with branded communities to try to nail down some standard measures of success. What I found was:
In addition to more findings and details, the report has a diagnostic tool you can use to figure out if your community should be achieving below average, average, or above average results. Forrester clients can dive into the full report here.
Even if you're not a Forrester client, you can learn more about this research and what other marketers have been experiencing this coming Tuesday, August 30th, when I’ll be leading a tweetjam on the topic of community success benchmarking. Join me and other community marketers at 2pm ET when we'll be discussing questions like:
To participate, just follow the #IMChat hashtag at 2:00 p.m. Eastern on Tuesday. If you’d like to learn more about the rules of engagement, visit this community discussion. To read some past archives, visit the documents section of the same community.