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Posted by Melissa Parrish on June 10, 2011
Back in April I published a report called Take Control of Your Social Marketing, which looks at the emerging market of social marketing management tools. In it, I identified three groups of these tools: the social publishing platforms, the social promotion builders, and the platforms that focus on both.
In the two brief months since that report came out, the volume of questions I get about the topic has skyrocketed. I can’t say this is surprising, as our own research is showing that many marketers are reaching a level of social marketing maturity at which tools like these can greatly increase the efficiency and success of their programs. There’s also been a lot of press coverage of the moves, changes, and announcements coming out of the vendors in this space, which has undoubtedly raised the profiles of these companies with marketers.
I don’t expect the pace of change and improvement in this space to slow down any time soon, which begs the question -- if you’re a marketer using these tools, how are they working out for you? If you’ve got thoughts you’re willing to share, head to the comments below and tell us: