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Posted by Melissa Parrish on May 6, 2011
Recently you’ve heard and seen a lot about a new concept — CORE — where we at Forrester think interactive marketing is heading. CORE is a four part concept that states that to compete in the digital future marketers must: 1) customize marketing experiences; 2) optimize decisions and processes; 3) respond to changing marketing conditions; and 4) empower staff and customers to advocate for you.
If you're interested in hearing about how you and your peers can move from one phase of CORE to the next, join me (@melissarparrish) and other interactive marketers on Twitter next Tuesday, May 10, at 2 p.m. US Eastern Time. To participate, just follow the hashtag #IMChat. Joining me will be Forrester analysts Shar Vanboskirk, Sean Corcoran (@SeanCor), and Elizabeth Shaw (@shaw_smith2) — and interactive marketers from FedEx who will tell us how they've implemented CORE.
Here are some of the questions we'll be discussing during next week’s TweetJam:
All of us on Forrester’s research team for interactive marketers hope to make this a regular event, so please come with thoughts, questions, and feedback!
To learn more about CORE, check out the following resources:
Forrester clients: The Future Of Interactive Marketing
Please take Forrester’s diagnostic to determine what efforts you’re already working toward and what you need to focus on to start your CORE strategy.