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Posted by Melissa Parrish on December 3, 2010
If you follow the research we produce here on Forrester’s Interactive Marketing team, you’ve likely noticed that we’ve been writing a lot more about mobile as of late. With more marketers planning on piloting mobile programs next year, and with consumer mobile Internet adoption on the rise, you can expect to see even more research into the topic in 2011.
Here's what I'm currently planning on researching and writing about:
And finally . . .
If you've got a story to share -- or if you've seen a mobile campaign that you think I should pay attention to -- please add a comment below, or contact me on Twitter, and I'll follow up with you directly for all the details.
And if there are additional mobile marketing topics that you'd like us to tackle, be sure to let us know about that too!
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