Posted by Melissa Parrish on October 18, 2010
One of the reasons marketing on social networks is so popular is that the consumers a brand can reach are largely active, vocal and willing to connect -- with each other and with their favorite brands. But did you know that 22% of US online adults with cellphones access their social networks via mobile at least monthly? In my new report, I explore research that shows that these particular social networking users are even more active, vocal and willing to connect than the general population.
Consumers who access social networks via mobile over-index on every rung of the Social Technographics® ladder, except for inactives. More interesting? Mobile social users have specific, focused intentions that differ from desktop mobile users: They're interested in immediacy, entertainment, and in knowing which of their friends and favorite places are physically nearby.
Keeping in mind the specific interests of these extremely socially active consumers, marketers can optimize their already-existing social campaigns to make them even more successful for mobile users. For recommendations on how to optimize your own campaigns with little additional effort or cost, check out the full report.
Have you already optimized your social messaging for mobile users? If so, I'd love to hear what you changed and what the results were. Head to the comments section to share your case studies!
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