Nice To Meet You!

As you might have read, the Interactive Marketing analyst team has been growing. What you might not know yet is that I’m one of the new recruits.

I’m one of those practitioners who’s been working with social media since before we called it that — early on at Bolt.com and most recently at Time Inc. Check out my profile for more details about me.

I imagine it’ll come as no surprise that social media is one of my coverage areas. I’ll be looking at the operational, tactical side of social media — especially topics related to community management. Speaking of which, my first piece of writing as an analyst was published in this month’s issue of CRM Magazine. If you have a chance to read it, I hope you’ll come back here and share your feedback.

In addition to social media, I’ll be tackling some emerging topics for interactive marketers, like e-readers and other mobile devices. My early research agenda is sketched out and my first document, a checklist to prepare for community management, will be published in the next few weeks. Following that, I’ll be working on the Community Platforms Forrester Wave, but if there are particular questions you have about any of my coverage areas, or specific pieces of research that would be of interest or help to you, please add a comment and let me know.

If you want to hear a little about what I’m thinking as I work through my research, you can keep an eye on this blog, connect with me in our IM community, or follow me on twitter.

Comments

Congrats

Congrats on your new gig Melissa. Looking forward to reading your writings.
I'm especially interested to hear any insights you may have around metrics of social media campaigns.

-Quin'

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Matthew Quinlan
VP, Field Operations
LoopFuse.com