Blog
Explore the benefits of dedicating a team to customer success management, outfitting them with purpose-built technology, and enabling them to drive consistent experiences that lead to retention and growth.
Blog
Generative AI is everywhere, but employees don't have the skills to use it productively. Here are the skills they need to succeed.
Blog
We've evaluated the nine most important conversation automation solution vendors. Learn what’s changed since we evaluated the market three years ago
Blog
On-the-glass and below-the-glass technologies drive digital experiences in manufacturing and help manufacturers adapt to changing customer demands, optimize production processes, and enhance collaboration across the supply chain. Learn how in this preview of our new report.
Blog
The deadline to submit an entry for this year’s Technology Strategy Impact Award is approaching. Learn more about the award and find out what makes a strong submission.
Blog
The platforms' covert addition of users’ real names, jobs, and job titles to their previously anonymous profiles has sparked backlash and distrust.
Blog
Modernizing marketing technology requires an ecosystem approach. Learn the four strategic capabilities that should be prioritized in a martech ecosystem.
Blog
Florida's social media HB3 bill (that restricts teen's social media use) was just signed into law. What happens now?
Podcast
You’ve identified dozens of journeys and hundreds of moments of truth that matter to your customers. But where do you start your journey mapping, journey measurement and journey improvement actions? How do you prioritize where you will drive the most impact? Forrester VP and Principal Analysts Maxie Schmidt and Joana de Quintanilha join us to […]
Blog
Learn the three key shifts in the market that led to the launch of Forrester's new research on the digital customer interaction solutions market.
Blog
Strategic, operational, or tactical. What core metrics does SecOps need to track? Get a detailed response to this pressing question in a preview of two new reports on SOC metrics.
Blog
Cisco Live EMEA 2024 was a different event than past years and provided some pleasant surprises. Read our key takeaways from the event based on presentations and personal interactions with some Cisco executives.
Blog
Despite increased investment, businesses fall short of consumer fulfilment expectations for in-store order pickup. Analyst Lauren Cevallos explains what’s happening.
Blog
Forrester's new Wave report evaluates and ranks the top AI infrastructure solutions. Get three key insights from our analysis in this preview of the report.
Blog
Following comments from the DOJ and SEC, tech leaders are more concerned about keeping up with new AI regulations and guidelines. Learn four key steps your enterprise can take to prepare.
Blog
Last Wednesday, we released The Forrester Wave™: Workforce Identity Platforms, Q1 2024. We looked at the top 12 vendors in the market and evaluated them across 24 criteria. Workforce identity platforms energize a centripetal (inward) force necessary to combat the centrifugal (outward) forces that challenge identity and access management (IAM) deployments in organizations today. These […]
Blog
Apple is being accused of smartphone monopoly but its "walled garden" principles have helped build brand devotion and customer loyalty. Learn more about this complex situation in this blog.
Blog
Get a preview of Forrester's first-ever Wave for Security Service Edge Solutions evaluating the 11 most important vendors in this space.
Blog
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences.
Blog
Research and technology firm G-Research has successfully introduced TuringBots into its software development lifecycle. Check out this review the firm’s approach and results to learn how you can better leverage AI in your development processes.