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Posted by Maxie Schmidt-Subramanian on March 18, 2014
Are you looking for a vendor or vendors to support your voice of the customer (VoC) program? Or are you reviewing your current VoC vendor(s)?
Selecting the right vendor or vendors can be hard! Why? The VoC vendor landscape is hard to decipher. There are many but relatively small vendors, and they rely on an interconnected network of partners, acquire each other at an impressive rate, and regularly expand into new spaces. And companies often already have a number of vendors they work with. In my recent webinar about VoC, most of the attendees had from three to five vendors that supported their VoC program in some shape or form.
But there are a few beacons to help orient you in your quest:
Read more about this in our latest research. We at Forrester just published two reports (based on a survey among VoC vendors) to answer some key questions we get from CX professionals:
What are your challenges when selecting the right VoC vendor(s)? We'd love to hear more about this — so please comment below or submit an inquiry request.