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Posted by Maxie Schmidt-Subramanian on October 3, 2013
Do you know what the right metrics are to measure your customers' experience? Do you know how to make the best use of the metrics to improve the customer experience?
If you cannot measure the customer experience, you cannot manage it. And that means that you will never move beyond the find-and-fix approach that characterizes the "repair" stage on the path to customer experience maturity.
So join me and your peers in the Forrester Workshop, Customer Experience Measurement Essentials, in Cambridge, Mass., on October 24th.
This workshop is a great opportunity for all CX professionals to:
Find the complete description and agenda here.
Looking forward to seeing you there,