- log in
Posted by Mary Beth Kemp on February 18, 2011
Innovation is a top priority for CMOs in 2011 according to a recent Forrester/Advertising Age study. And it's a subject I've been regularly researching.
If you'd like to find out where you stand in your readiness to innovate marketing, please take 15 minutes to complete our survey. It will score your company’s standing on 13 important drivers of marketing innovation: organization, culture, people management . . .
Once the survey is closed, we’ll send you the results for your personal use, including your personalized score, benchmarked relative to the rest of the respondents. Here’s the link to the questionnaire.
I hope you find the questions interesting and that they spark some thought, and even some discussion. Can I suggest our online community as a good place to continue the conversation?
And if you’d like to be involved further in my research on marketing innovation or would like to speak with us about how you’ve been able to enable innovation in your company, please connect. Look forward to reading you.
Search Forrester's Blogs
Planning for innovation and risk in the wake of Brexit »
Forrester Insights for iPhone
Key research and data points when and where you need them »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »