Posted by Mary Beth Kemp on May 12, 2009
I'm in Geneva at Procter & Gamble's European Digital Night. We're raising money for UNICEF using all the digital and social media, friends, families and connections possible. A fantastic way to understand the power of digital...in real time and in real life.
Hence this post. Competition is fierce and my team really wants to win. It's all for a bit of fun and great cause: Tetanus vaccinations. Every 3 minutes, a newborn dies from tetanus, a sad fact that's completely avoidable. Each of the four teams is trying to raise £25K in three hours to save tens of thousands of children.
Apparently the donation site is a bit jammed - too many donations. But don't let that stop you. Support digital, support UNICEF. Please donate!
Thanks and I'll let you know how it all turns out.
Search Forrester's Blogs
Free On-Demand and Live Events
Latest events from Forrester analysts, online and in person »